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Engineer Your Pipeline. Own Your Growth.
Pipeline Factory builds go-to-market infrastructure that systematically captures revenue opportunities. We don't just send emails — we engineer your entire outbound motion.
The Three Pillars
of Pipeline Engineering
Most B2B SaaS companies leave 70-80% of addressable market untouched. We built a systematic approach to change that.
TAM Outreach
Systematic market coverage. We identify and reach 100% of your addressable market on recurring cadences.
Revenue Playbooks
Turn product & internal CRM data, events, partnerships, and launches into pipeline machines. Every GTM activity becomes measurable revenue.
Signal Intelligence
Automated opportunity capture. Monitor buying signals 24/7 and engage at the exact moment of intent.
Our Process
1
Phase 1: Discovery & Strategy
Week 1-2: ICP definition, TAM analysis, playbook brainstorming, signal identification, messaging framework development.
2
Phase 2: Infrastructure Build
Week 2-4: Domain setup, email authentication, warmup process, CRM integration, campaign build, signal monitoring deployment.
3
Phase 3: Launch & Optimize
Week 4: TAM outreach launch, playbook execution, signal campaigns go live, weekly reporting, continuous optimization.
4
Phase 4: Scale & Expand
Month 3+: New playbooks, expanded signals, TAM expansion, attribution analysis, ROI reporting.
5
Phase 5: The Exit Plan (optional)
Month 6+: We build infrastructure you can own, not dependency you can't escape.
Once the system is running, we offer full knowledge transfer—documentation, credentials, playbooks, and training—so your team can run it in-house.
Why Pipeline Factory
Predictable Pipeline
Systematic targeted machine touching entire TAM quarterly. Consistency over chaos. No more hoping SDRs have good months.
We Own Complexity
Data subscriptions, email infrastructure, CRM integrations, campaign management—fully handled. You get results without operational burden.
The Exit Plan
We believe consultants are hired to be fired. Once your pipeline system is dialed in, we train your team and transition you to a support-only plan. This should be in-house eventually.
Speed Up Your Product Market Fit
We test 50+ messaging variations per campaign across your ICP. You learn which positioning works, which pain points convert, and how to segment—months faster than waiting on inbound.
Proven Results
Software Platform
Integration Platform for HR Tech
Flagship customer targeting HR tech software vendors. 1 qualified appointment per 322 emails sent across broad TAM.
  • 11,000 emails sent in last 2 months.
  • Website visitor unmasking with personalized follow-up based on persona and segmentation
  • Systematic quarterly touches across entire TAM
  • For targeted event campaigns: 6 in-person meetings from 200 emails by scraping LinkedIn posts of confirmed conference attendees.
Lock and Quay Marketing
HubSpot Consultancy
Targeting companies using HubSpot. Built custom verification infrastructure using DNS record analysis and HTML scraping.
  • DNS/CNAME inspection to detect HubSpot hosting
  • Website HTML parsing to identify HubSpot forms and email features
  • Multi-source verification (job postings, tech stack databases)
  • Niche-specific targeting with 95%+ accuracy on HubSpot usage
  • Full infrastructure management and integrations
Revenue Playbooks: Turn Data Into Pipeline
Event Playbook
Scrape attendee lists, Linkedln posts and exhibitors. Book 15-30 qualified meetings before your booth opens. Conferences become revenue centers.
Utilize Product Usage Signals (PLG/ SaaS)
Track product usage KPIs for targeted ABM. User changed jobs? Sales team gets notified! New users on free trial invited a colleague? Time to reach out! Your product data becomes pipeline fuel.
Complete TAM Coverage & Intelligence
Build an outbound engine that can track tech stack changes of your prospects, competitor G2 reviews, hiring posts, job changes and more! Launch migration campaigns offering switching support. Competitor churn becomes your pipeline.
Website Visitor Intelligence
Unmask anonymous website visitors. Enrich company data, verify ICP fit, and launch personalized outreach referencing the exact content they viewed. Capture 95% of your traffic that bounced.
Execution: Your Choice
Fully Automated
We detect signal → send personalized AI-customized email → book meeting. Best for high-volume, transactional motions.
Alert-Based System
We detect signal → enrich with context → notify your team via Slack/CRM with recommended messaging. Best for complex, enterprise deals.
Hybrid
Automate repetitive signals, alert humans for strategic accounts. Most companies choose this.
Ready to Engineer Your Pipeline?
Let's discuss how Pipeline Factory can systematically manufacture opportunities for your business. Schedule a strategy call today.