Resources & Insights

Clay workflows, playbook guides, and tactical GTM strategies for systematic outbound.

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FAQ

Does Clay have the ability to pull the attendee list for events happening in 2026?

How to use Clay to scrape and enrich event attendee lists for 2026 conferences, including sponsors, exhibitors, and job titles.

Quick Guide 2 min read
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FAQ

What SPF record should I use for cold email?

Recommended SPF record structure for optimal cold email deliverability without hitting the 10 DNS lookup limit.

Quick Guide 3 min read
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Article

How to Verify if a Company is a SaaS Company Using Clay.com

A battle-tested multi-agent Clay.com workflow with scoring system that achieved 95% accuracy across 100,000+ companies.

October 15, 2024 8 min read

Coming Soon

What we'll be writing about

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Event Playbook Deep Dive

How to scrape LinkedIn attendees, build enrichment workflows, and book 15-30 meetings before your booth even opens.

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Email Deliverability Mastery

Domain setup, warmup strategies, authentication (SPF/DKIM/DMARC), monitoring, and what to do when mailboxes burn.

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TAM Research at Scale

Systematic approaches to identifying, scraping, and enriching your entire addressable market using Clay, Apollo, and custom workflows.

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AI Personalization That Works

Building scalable personalization systems that reference specific data points without sounding robotic or generic.

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Signal-Based Campaign Design

24/7 monitoring systems for funding, hiring, tech changes, and buying intent signals. When to reach out and how to message.

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Clay Workflow Templates

Reusable enrichment workflows, ICP scoring algorithms, and data quality checks you can deploy immediately.

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Systematic GTM Thinking

Why treating outbound like engineering infrastructure (not headcount) produces predictable, compound results.

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Metrics That Actually Matter

Move beyond open rates and reply rates. What to measure, how to optimize, and when to kill campaigns.

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Case Study Breakdowns

Real campaigns with specific numbers: what worked, what didn't, and lessons learned from 100K+ emails sent.

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