GTM Engineering Consultancy

Outbound You Can Actually Forecast.

We transform unpredictable, headcount-dependent outbound into systematic, infrastructure-driven pipeline generation for B2B SaaS companies.

Qualified leads in one quarter for an HR tech SaaS

90%

Less cost than an SDR team

700K+

Pipeline in a single quarter for Consio, Voice AI for e‑commerce

Schedule Discovery Call

Outbound Isn't a Headcount Problem.
It's an Engineering Problem.

Generic GTM Playbooks

Most teams are pulling from the same tools, data, and templates. The winners aren't running campaigns - they're building compounding outbound systems competitors can't replicate.

SDR ramp is expensive. Reset is worse.

$120K + 6 months to get productive-then they're gone and you start over.

Your reps should be in conversations, not in dashboards.

Personalization, list cleanup, admin, routing, follow-ups… humans can't do all that and spend real time with prospects. Systems can. Let sales do what they're best at: having conversations that close.

Three Pillars of Infrastructure

Systematic processes that turn GTM activities into predictable pipeline

TAM Outreach

Systematic quarterly touches to your entire addressable market. Not one-off campaigns-ongoing relationship building with every account that could ever buy from you.

72 SQLs Generated in Q4, 2025 for HR Tech SaaS

Revenue Playbooks

Turn product & internal CRM data, events, partnerships, and launches into pipeline machines. Every GTM activity becomes measurable revenue.

Conference Playbook: 1 meeting booked per 30 emails sent

Signal-Based Campaigns

Automated opportunity capture. Monitor buying signals (hiring, funding, job changes..) 24/7 and engage at the exact moment of intent.

3-5X better conversion than cold outreach

Proven Results

Software Platform

Integration Platform for HR Tech

Flagship customer targeting HR tech software vendors. 1 qualified appointment per 322 emails sent across broad TAM.

20,000 emails sent - Q4, 2025
72 Sales Qualified Leads Generated - Q4, 2025
Systematic quarterly touches across entire TAM
For targeted event campaigns: 6 in-person meetings from 200 emails by scraping LinkedIn posts of confirmed conference attendees

Consio

Voice AI for E-commerce

Rebuilt the outbound engine from the ground up. 7× lead volume in one quarter - outbound now drives ~30% of the company's entire pipeline.

$700K in open opportunities created in a single quarter
73 qualified leads in Q1, up from ~10 the prior quarter
Reply rate rebuilt from 0.75% to 4% on new sending infrastructure
~30% of total company pipeline now sourced from outbound

Read the full case study

Our Process

Turn Outbound Into a Predictable Source of Qualified Meetings.

DAY 1 - DAY 7

Build Your Company Universe (Total Addressable Market)

Build segmentation framework
Map buying committees and decision-making patterns
Analyze closed deals to identify attributes that predict high LTV
Combine signals, enrichment, and CRM data to create high-intent buying signals.

Infrastructure Setup

Domain and inbox configuration
Configure email sequencer & knowledge base for AI Inbox Agent
CRM integration, calendar sync, meeting routing automation

DAY 7 - DAY 21

Enrich & Score Your TAM

Map every company that fits your ICP on the planet
Clay workflows for data enrichment (premium data from 150+ providers)
AI-powered ICP scoring, qualification, and product-segment match
Cluster accounts by likelihood to buy

Personalization Engine

Map which attributes drive personalization
Create messaging variants for each segment, persona, and objection
Build custom AI workflows for multi-touch sequences that feel 1:1, not mass email

DAY 21 - 90

Launch, Learn & Book Meetings

Test 50+ messaging variations across segments
Learn what positioning converts by segment
Compress your learning curve (weeks, not months)
Find message-market fit faster than waiting on inbound

Optimize to Repeatable

Track which attributes predict meetings booked
Refine your company universe based on what's working
Build feedback loop: data → insights → better targeting
Achieve predictable conversion rates

DAY 90+

Scale the Engine

Hit entire TAM systematically every 60 days
Layer on signal-based campaigns (funding, hiring, tech changes)
Continuous refinement of what drives revenue
Turn outbound into predictable pipeline machine

Revenue Playbooks: Turn Data Into Pipeline

Custom repeatable processes that turn specific GTM activities into measurable revenue

Event Playbook

Scrape attendee lists, LinkedIn posts and exhibitors. Book 15-30 qualified meetings before your booth opens. Conferences become revenue centers.

Utilize Product Usage Signals (PLG/SaaS)

Track product usage KPIs for targeted ABM. User changed jobs? Sales team gets notified! New users on free trial invited a colleague? Time to reach out! Your product data becomes pipeline fuel.

Complete TAM Coverage & Intelligence

Build an outbound engine that can track tech stack changes of your prospects, competitor G2 reviews, hiring posts, job changes and more! Launch migration campaigns offering switching support. Competitor churn becomes your pipeline.

Website Visitor Intelligence

Unmask anonymous website visitors. Enrich company data, verify ICP fit, and launch personalized outreach referencing the exact content they viewed. Capture 95% of your traffic that bounced.

Why Pipeline Factory

Predictable Pipeline

Systematic targeted machine touching entire TAM quarterly. Consistency over chaos. No more hoping SDRs have good months.

We Own Complexity

Data subscriptions, email infrastructure, CRM integrations, campaign management-fully handled. You get results without operational burden.

Speed Up Your Product Market Fit

We test 50+ messaging variations per campaign across your ICP. You learn which positioning works, which pain points convert, and how to segment-months faster than waiting on inbound.